How Smart Companies Create Customer Value . . .and Profit from It

The Dollarization Discipline:

Jeffrey Fox and Rick Gregory effectively explain how smart companies effectively "dollarize" the economic value created by their products and services. Every day, good companies suffer because they create financial value for customers but aren't able to keep their fair share. This is because most marketers cannot fully articulate the value customers get from their products, and the argument falls to the lowest common denominator: price.

Available at:

Back to Jeffrey J. Fox's book page

The Dollarization Discipline:

Jeffrey Fox and Rick Gregory effectively explain how smart companies effectively "dollarize" the economic value created by their products and services. Every day, good companies suffer because they create financial value for customers but aren't able to keep their fair share. This is because most marketers cannot fully articulate the value customers get from their products, and the argument falls to the lowest common denominator: price.

How Smart Companies Create Customer Value . . .and Profit from It

Back to Jeffrey J. Fox's book page

Available at:

The Dollarization Discipline:

How Smart Companies Create Customer Value . . .and Profit from It

Jeffrey Fox and Rick Gregory effectively explain how smart companies effectively "dollarize" the economic value created by their products and services. Every day, good companies suffer because they create financial value for customers but aren't able to keep their fair share. This is because most marketers cannot fully articulate the value customers get from their products, and the argument falls to the lowest common denominator: price.

Back to Jeffrey J. Fox's book page

Available at:

The Dollarization Discipline:

How Smart Companies Create Customer Value . . .and Profit from It

Jeffrey Fox and Rick Gregory effectively explain how smart companies effectively "dollarize" the economic value created by their products and services. Every day, good companies suffer because they create financial value for customers but aren't able to keep their fair share. This is because most marketers cannot fully articulate the value customers get from their products, and the argument falls to the lowest common denominator: price.

Back to Jeffrey J. Fox's book page

Available at:

 

1 Gilbert Hill Road,

Chester, CT 06412

860-526-2286

 

1 Gilbert Hill Road,

Chester, CT 06412

860-526-2286

1 Gilbert Hill Road,

Chester, CT 06412

860-526-2286

1 Gilbert Hill Road,

Chester, CT 06412

860-526-2286

Copyright 2015 - 2025 by Fox & Company Marketing Consultants

Copyright 2015 - 2025 by Fox & Company Marketing Consultants

Copyright 2015 - 2025 by Fox & Company Marketing Consultants